I believe in MArketing
for long-term Commitment.
ACtive Marketing Philosophy
I believe every company has the potential to be better marketers. Vervanto offers a different starting point.
1 / People buy the value they believe in.
Deep conviction inspires compelling messages.
Have you talked with someone who is truly passionate about where they work? Their conviction and loyalty is evident in the language they use, the stories they tell, the visuals they share. This deep-seeded emotional connection is built on something bigger than just a product or a process. It's a reason for being.
2 / Transition points are opportunities.
When asked about how the company made it to 100, IBM's theme was build an adaptable business.
Companies will inevitably go through external and internal transitions. Your brand serves as the solid foundation throughout transitions to balance consistency and evolution with your audience. How well positioned is your brand to weather change?
3 / Brand equity is a real thing.
Long-term customers make long-term businesses.
Every interaction - both in person and through your marketing tools - is a chance to reinforce your brand message and build equity with your audience. If you're going to put resources into marketing efforts, let's make sure that you are setting the right expectations and shaping perceptions the way you want. This is driver of growth and sticky assets. And that's the power of active marketing.
